Forsyth County development unveils apartments to compete with Atlanta’s intown luxury units

Thirty miles north of downtown Atlanta sits a place many diehard ITPers have likely never contemplated: Exit 12 on Ga. Highway 400.

And while it may seem a world away from the city’s bustle, the southern reaches of Forsyth County are being transformed from rolling fields into a modern mixed-use development to compete, developers say, with the amenity-laden districts of intown Atlanta.

Halcyon, as the development is being called, is destined to have a staggering amount of stuff: 7,000 residential units, more than 700 hotel rooms, 6 million square feet of offices, and plenty of commercial space.

However, the first phase, which is underway, is bringing a much more attainable 125,000 square feet of retail, 65,000 square feet of offices, a 110-room hotel, and a smattering of residential development.

Details about the multifamily residences became clearer this week when RocaPoint Partners revealed new information about Elan Halcyon—a 300-unit apartment project being developed by Greystar, the makers of Ascent Midtown, Elan Westside (now Cottonwood Westside), and more.

Halcyon renderings via RocaPoint Partners

Like the firm’s more urban projects, the apartment building will feature an array of top-of-the-line amenities. Included are a state-of-the-art fitness studio, resort-style pool, aqua lounge (whatever that is), an Internet café, package concierge, and 10-gigabit Internet service by Comcast.

While the amenity package may be tailored to millennials, Greystar is also planning a 55+ apartment building with 160 units. Amenities at that development seek to appeal to posh tastes, with a resident clubhouse, pool and spa, demonstration kitchen, game room, theater room, fitness center, and golf simulator room.

No word yet on pricing for either development. Plans call for the apartments to open next year.

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