For more than five years, the redevelopment of Doraville’s former GM Assembly Plant has putzed along, encountering financial and bureaucratic roadblocks on the drive toward reinvention.
While Integral Group revealed mega mixed-use aspirations more than two-and-1/2 years ago, and soon after demolition of many of the buildings on the site cleared the way for Third Rail Studios, much of the project has seemed stuck in neutral.
Now, with funding lined up and new tenants announced, developers say work is ready to really start rolling—like a finely tuned automotive metaphor.
Updated plans are emerging for the first major phase, to be known as Assembly Yards. The area encompasses much of the southern and western portions of the site and will feature residences, retail, offices, and public outdoor space.
Rather than removing much of the site’s industrial character, remnants of its former life as the GM plant will be on full display.
Features such as a large concrete reservoir formerly used as a catchall for car paint, foundation walls marking the old plant extents, and original railroad tracks will feature prominently in the district’s new life, officials tell Curbed Atlanta.
Even the paving that covered the site will be reused, providing shared pedestrian and vehicular plazas to encourage low speeds and walkable connections. A large park at the core of the development, with an amenitized retention area not unlike Historic Fourth Ward Park, will provide recreation space.
What’s more, officials say construction will soon be in full swing on the Serta Simmons Bedding headquarters and residential buildings.
Here’s a look at what’s to come:
- Assembly Yards [website]
- Doraville’s Assembly releases new plans; major tenant to add 500 jobs [Curbed Atlanta]