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In historic Norcross, townhomes in mid-$300Ks aim to lure in buyers

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Ground has broken on 47-unit “The Kelly” near walkable downtown

A rendering of a new townhouse development in Norcross, Gwinnett County.
Coming soon: relative affordability with an onsite park.
Images: TheKellyNorcross.com

To venture OTP, or not to OTP. That is the question.

Or at least that’s a possibility on the minds of many Atlanta millennials, according to recent studies and millennials themselves.

And millennials are certainly a target demographic for any new housing within a half-hour of Midtown priced in the ballpark of $300,000.

Which brings us to The Kelly, a new townhouse community near historic, downtown Norcross that’s echoing many intown ventures.

Per marketing materials, The Kelly (named for its address on Kelly Street) will offer 47 distinctive townhomes with “stylish” rooftop terraces and either three or four bedrooms. Sizes will span between 2,200 and a mondo 3,000 square feet.

Prices start in the mid-$300,000s. Or what similar product in the Old Fourth Ward cost back in 2012.

The overview.

The Muffley and Associates Real Estate project recently broke ground and will rise less than a mile from the city’s burgeoning, walkable core—a distance classified by marketers as “just steps.”

A couple of miles OTP, it’ll also be around the corner from more adventurous eats on Buford Highway. And a Burger King.

Beyond general roominess, onsite perks could include a pocket park on one corner—and the genuinely urban sounds of passing trains.

Collectively, it’s a lot to offer for a price that goes about half as far as it used to in the molten neighborhoods closer to Atlanta’s core. But is the stigma of suburban life too much? Maybe that is the question.