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In Buckhead, new hotel brand proposed as part of office, apartment project

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Starwood’s Element brand would feature eco-forward design—and complimentary bikes to borrow

A seven-story white hotel.
The Element hotel in Harrison, New Jersey.
Minno Wasko Architects

A new Starwood brand could make its Atlanta debut in Buckhead, adjacent to the Prominence office tower at Piedmont and Lenox roads.

Bisnow reports that RevPAR Development hopes to bring a 166-room Element hotel to the bustling intersection.

The news comes just a week after an apartment development was proposed for the adjacent site by Mill Creek. The six-story hotel would be built in conjunction with the 320 apartments.

First launched in 2014, the Element concept has rapidly expanded around the world, with locations in Germany, the United Kingdom, Canada, and China.

In the U.S., the hotels are found from large cities such as Boston and Orlando to much smaller ones, including Fargo, ND.

The brand offers studios and suites with fully equipped kitchens, “spa-inspired” bathrooms, modular furniture that can be easily rearranged for flexible working, and complimentary bikes for guests. All buildings are also LEED certified.

Plans call for construction to begin early next year, with an opening sometime in 2020.

A rendering of a six-story apartment building along Piedmont and Lenox roads.
The hotel would be adjacent to the recently proposed apartments.
Mill Creek via Atlanta Business Chronicle