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Ponce City Market reveals phase 2, including hotel and residential towers

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Density boost could bring loads of new spaces (and people), but the concept is already generating neighborhood pushback

An aerial view looking north, with the existing building and new development.
The hotel tower concept at left and the office and residential towers at right, adjacent to the Beltline, which is shown here with transit.
S9 Architecture

Since opening a few years ago, Ponce City Market has been the darling of Atlanta development, an overnight tourist destination heralded as a poster child for smart adaptive-reuse.

Now, developer Jamestown is hoping to continue the success of the initial phase of the old Sears, Roebuck & Co. distribution facility with the construction of new buildings on the Beltline-adjacent campus.

According to the Atlanta Business Chronicle, plans call for building significant new structures along the southern edge of the site, including two towers fronting the Beltline, just across from 725 Ponce and the Masquerade redevelopment.

Meanwhile, a hotel is proposed on Glen Iris Drive, on the west side of the megablock; the other two buildings—a residential tower and an office block—would be constructed on the southeastern corner of the site.

Renderings show that the design team for the project includes S9 Architecture out of New York City. The firm worked on the original Ponce City Market conversion and is also overseeing the 725 Ponce project.

The development would require rezoning to allow the density proposed, and not everyone is thrilled.

Ponce City Market’s rooftop fun zone, upon opening last summer.
Curbed Atlanta

Neighborhood concerns reportedly stem from the proposed height of buildings as well as lack of transit access to the site, which neighbors feel will create more traffic on already busy roads.

To show their frustration, neighbors had called for a protest at the site over the weekend, according to WSB-TV.

Officials with Jamestown Properties, the developer, have indicated they’re keen on improving transit access in the long run and have been in preliminary talks with MARTA. The developer will also work with neighbors and the city to determine the best way to maximize the development, which they’re stressing is in very preliminary, planning stages.

There’s no indication yet as to when they hope to start construction.