Forsyth County’s Halcyon project unveils Krog-style market concept

Like Alpharetta, Marietta, Snellville, and other places in Atlanta’s suburban reaches, Forsyth County has announced plans for a food-hall concept not unlike trendsetter Krog Street Market.

Thirty miles north of downtown, the first phase of Forsyth’s massive, $370-million Halcyon project is gunning for an opening in about a year, following a groundbreaking in early 2016.

On Tuesday, developers released an initial roster of tenants for a concept they’re calling “Market Hall.” Familiar names abound.

With origins on Buford Highway, Krog veteran Gu’s Dumplings will bring one of Forsyth’s first Szechuan restaurants to the table, joining another outpost of the philanthropic Land of a Thousand Hills Coffee Co.

Meanwhile, Alpharetta restaurants Butcher & Brew (a “Craft American Shop”) and Never Enough Thyme (“homemade gourmet”) will branch to Halcyon. Other Market Hall offerings will include Mexican joint TOCAYO, Kilwins Chocolates, and three offerings from Chef Marc Taft (burger concept, CO-OP Community Table + Bar, and fast-casual FEED Fried Chicken).

Located off Ga. Highway 400’s Exit 12, Halcyon is a team effort by developers RocaPoint Partners and New York-based The Georgetown Company.

Eventually, plans call for “two superior brand hotels,” about 700 residential units, Forsyth’s first dine-in movie theater (CMX), and 50 acres of greenspace dispersed around a site about the size of Grant Park (the actual park, not the neighborhood).

Buying a single-family Halcyon home will set ya’ back at least $600,000 (entry point), while townhomes start in the high $400,000s.

Forsyth joins communities across the ‘burbs with ambitions of building amenities that draw inspiration from recent Atlanta successes, including the Beltline.

Last year, Snellville leaders announced plans for their own Krog Street Market-inspired concept, hoping to capitalize on a commercial upswing near the Gwinnett County city’s core.

More recently, an Alpharetta food hall project was unveiled by the former vice president of Krog Street Market’s creator, Paces Properties.

And in March, a trio of developers led by Concordia Properties unveiled plans for “Marietta Square Market.” That project, leaders said, will echo adaptive-reuse sensations Krog Street and Ponce City markets near the Cobb County city’s walkable downtown core.

• Forsyth County development unveils apartments to compete with Atlanta’s intown luxury units [Curbed]
• Another Atlanta suburb wants its own Krog-style market [Curbed]