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First look: the ‘Elway’ planned where Ormewood Park meets East Atlanta

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The “micro mixed-use” development by team behind Beltline brewery, Armour Yards aims to break ground next month.

Proposed street frontage at Elway.
Renderings courtesy of Third & Urban; architects Kronberg + Wall

Big changes are afoot in “micro” ways along Moreland Avenue where Ormewood Park meets East Atlanta.

Third & Urban, the team behind the under-construction Common Ground brewery-retail concept on the Eastside Trail and other adaptive-reuse ventures, shares plans with Curbed Atlanta for what they’re calling a “micro mixed-use development” coined “Elway.”

The corner site, currently home to a small grocer, is located across the street from East Atlanta’s Hodgepodge Coffee and boasts walkability to Grant Park, Glenwood Park, upcoming and existing Beltline segments, and two Kroger locations, said Pierce Lancaster, Third & Urban partner.

Expected to cost $7.5 million, Elway is scheduled to break ground next month and deliver late in the summer of 2018, Lancaster said.

It’ll be comprised of 35,000 square feet, with:

  • Seven townhomes. A mix of two and three-bedroom offerings averaging 2,200 square feet, with prices staring in the mid-$400,000s. Perks will include garages, balconies, some live-work units, and a dog run.
  • Twelve apartments. Expect studios up to two-bedroom units, ranging from 430 to 1,130 square feet, some with two-story, lofted living areas. Lancaster said it’s too early to give an estimation on rents.
  • Also, 8,300 square feet of retail “intended to provide services and amenities to the surrounding neighborhoods,” per the company.
The corner-lot site is currently home to Iffy—er, Jiffy Grocery.
Curbed Atlanta

As for the Elway name, Lancaster said the goal was to avoid trying “to force some story out of the area [or] historical names” and so developers “rather just chose a name we thought sounded nice.”

Elsewhere in Atlanta, Third & Urban has redevelopment projects in the works on the Westside and at Amour Yards near SweetWater Brewery.

Renderings courtesy of Third & Urban; architects Kronberg + Wall