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In Midtown, new hotel is proposed—again—across from the Fox Theatre

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Refreshed plans call for a 14-story, dual-branded Marriott; facade changes requested.

A large building and a city intersection with cars. There is a sunset in the sky.
In context: how the lodge could look, as seen from in front of the Georgian Terrace Hotel.
LPBC via Midtown Alliance

One of the most history-packed corners in Atlanta—where Peachtree Street and Ponce de Leon Avenue meet in Midtown—is slated for a new development.


This week, representatives from LPBC Architecture presented plans for a 14-story, dual-branded Marriott property to the Midtown Development Review Committee. The hotel, which would include a 154-room Courtyard and 128-room Element, as well as 185 parking spaces, would rise on a long-vacant parking lot, across Ponce from the Fox Theatre.

The project received lukewarm reactions from those in attendance, and the committee requested that the design team work on refining the facade before returning to present again.

Committee members underscored the historic significance of the corner, which plays host to the Georgian Terrace Hotel, the Ponce de Leon Condos, and the storied theater.

Plans show a motor court along Ponce de Leon Avenue, with a bar at the corner of the building and glassy lobbies facing Peachtree Street. More than one commenter suggested the design take a cue from the surrounding context, breaking up the glass with solid walls in a modern interpretation of the historic buildings.

The ground floor of the building.
LPBC via Midtown Alliance

On the second floor, a fitness center would face Peachtree Street, while a meeting facility and terrace would occupy the corner. Floors three through seven would be a parking deck.

The architects noted that while the interior layout of the building was almost complete, the facade materials and layout weren’t nearly done. They will now refine the building’s appearance and present later this year.

LPBC via Midtown Alliance
LPBC via Midtown Alliance
LPBC via Midtown Alliance
LPBC via Midtown Alliance

Overall, the project did not face nearly as much resistance as a hotel that’d been proposed on the site back in 2016.

Fox Theatre

660 Peachtree Street Northeast, , GA 30308 (404) 881-2100 Visit Website