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Buckhead bags 600 new jobs in MARTA-connected tower set for renaming

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Slope-roofed Buckhead high-rise shall henceforth be called “Salesforce Tower Atlanta”

The projected look of rooftop signage.
The projected look of rooftop signage.

A 1980s Buckhead sky-rise marketed as a pioneer in transit-connectedness could be proving again that MARTA proximity pays off in the modern Atlanta economy.

The 34-story Atlanta Plaza in Buckhead is being renamed “Salesforce Tower Atlanta” in light of the global software company’s commitment to add 600 new jobs in its regional headquarters over the next five years.

Last year, owners Banyan Street Capital unveiled plans for a major renovation at the building, which overlooks Lenox Square and links to the adjacent MARTA station.

Changes designed by Perkins+Will architecture firm include an upgraded lobby and entrances, added amenities and outdoor workspaces, upgraded corridors, and expanded conference facilities.

LoopNet Inc.

Beginning in 2019, Salesforce will move into freshly renovated floors. Spaces will include an “Ohana Floor” atop the building, which is described as “an open hospitality space for Salesforce employees, customers, and partners” that’s also “available for nonprofits and local education groups on weeknights and weekends at no cost.”

Completed in 1986, Salesforce Tower Atlanta joins 1100 Peachtree as the 25th tallest buildings in the city. Other tenants include the Securities and Exchange Commission, Wells Fargo, RentPath, and Rubicon.

Headquartered in San Francisco, Salesforce counts about 600 employees in metro Atlanta now—where its clients include Coca-Cola, InterContinental Hotels Group, and SunTrust—and more than 32,000 employees worldwide.

In a prepared statement, Warren Wick, Salesforce’s EVP of commercial sales, called Atlanta “a fantastic market for world-class talent” where the company is “thrilled to grow our presence.”

Find previews of the rebranding below:

Remaining images courtesy of Salesforce