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Morningside new-build employs jazzy interior design in pursuit of $1.7M

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Six-bedroom titan up the street from Piedmont Park takes chances with style choices throughout

A massive house for sale in Atlanta’s Virginia-Highland neighborhood right now.
Shhhh, this is “the quiet side of Amsterdam.”

Step inside this massive, freshly built new listing in Morningside-Lenox Park, and it’s clear the smart staging aims to emphasize a seesaw act between contemporary pizazz and rustic warmth.

As do many of the walls. And light fixtures. And banisters.

Perched a few blocks east of Piedmont Park, near the commercial strip that includes D.B.A. Barbecue and such, this six-bedroom titan is situated on what’s described as “the quiet side of Amsterdam [Avenue],” with “an A+ walkability score!”

That’s an interesting interpretation of the 63 “Somewhat Walkable” metric provided by WalkScore®.

In any case, from the street, the design breaks the mold of Atlanta’s standard big-porch traditionals, with its perky roofline and skimpy front porch. But the restraint ends there.

Inside, find almost 5,900 square feet, plus six and a half bathrooms, all dotted with rather daring designer details (see: the front rooms’ jazzy trim work, sleek fireplace surround, and hexagonal bathroom tiling) that are uncommon among most intown new construction.

More common is the gray-white color scheme that often draws complaints but shines in terms of neutrality.

Bumping elbows against hallway walls should never be a problem here, and the finished basement with a kitchenette seems beyond functional.

Another perk: The convenient kitchen breakfast nook and living room lead to a grand, soaring loggia that’s inarguably an awesome exterior space, overlooking the backyard.

Speaking of ... maybe it’s unnecessary, but the landscaping around back seems a tad underwhelming for this price point. Which happens to be $1,749,000.

That breaks down to $297 per square foot—cheaper than the going rate in neighborhoods such as Old Fourth Ward, although new offerings there are rarely so big, and squares tend to get cheaper as they multiply.

So it’s a lot of bang, for a lot of bucks. Records indicate the brick bungalow that’d occupied this site since the 1930s sold for $628,000 last year.

For better or worse, pricey teardowns are to be expected these days in a neighborhood with more than 40 properties (and proposals) seeking north of $1 million.

The lot’s predecessor, hardly a heap, as seen in 2016.
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