First look: Atlanta’s ‘Novel’ apartment concepts to debut this week

Overlooking the junction of Interstate 285 and Ga. Highway 400, the first Novel-branded rental community in Atlanta is set to make its official debut this week.

Two more are soon to follow in the next two years, including an under-construction Novel venture that’s continuing Old Fourth Ward’s construction boom near Ponce City Market, according to Charlotte-based developer Crescent Communities.

But first, Novel Perimeter will celebrate the grand opening of more than 300 rentals Wednesday, offering what’s described as a “lifestyle-centric approach” with “spa-like serenity” and an “unrivaled work-life-play location” amidst an office park and surging jobs market.

Along with an in-house Land of a Thousand Hills Coffee bar, the community flaunts a saltwater pool, outdoor kitchen with pizza oven, Technogym equipment in the fitness center, and refrigerated package storage (that’s a new one). All units have Nest Thermostats and the option for Google Fiber.

The cheapest available rentals have one-bedroom, one-bathroom floorplans of 723 square feet, which start at $1,440. On the opposite end are three-bedroom, two-bathroom units that begin at $2,840 monthly for 1,500 square feet, per the community’s website.

At an event scheduled Wednesday, Crescent reps are expected to announce details of a third Novel-branded location somewhere in metro Atlanta.

Smart money says Buckhead.

Crescent Communities

Crescent has been percolating development plans for an empty lot on Lenox Road, between the Atlanta Marriott Buckhead and an old Firestone tire store, facing Lenox Square.

It’s a site that Crescent has been eyeing for at least three years.

Toward the beginning of this long cycle, the company also developed central Buckhead’s Crescent Terminus (now Berkshire Terminus) and Crescent Howell Mill.

Other Novel ventures are in the pipeline from Orlando and Nashville to Dallas and beyond.

Have a look at metro Atlanta’s first below:

• Novel Perimeter [site]