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Asking $295K, this SW Atlanta flip seriously just name-dropped the Gulch

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As listings prove, billion-dollar development in downtown’s civic sore spot is officially a real estate marketing angle

A recent renovation for sale in Atlanta’s Ashview Heights community.
Where Gulch proximity can be yours!
Keller Knapp Realty

That didn’t take long.

Barely a week after the Atlanta City Council narrowly approved legislation that could funnel $2 billion in public cash to the Gulch redevelopment, the once-unthinkable is happening: Downtown Atlanta’s unsightly sunken gash is becoming a listings darling.

While the Gulch might not be the new Beltline, in terms of ubiquitous, broker-babble name-drops, it’s been mentioned in half a dozen listings in recent days, including a Castleberry Hill condo that’s urging buyers to “Google the Gulch!”

As with Kirkwood’s Pullman Yard proposal before it, flashy renderings and ambitious talk by the Gulch’s redeveloper, CIM Group, are illustrating how quickly a long-moldering eyesore can be morphed into a residential selling point.

The latest listing to shoutout the “anticipated Gulch”—it’s only one mile from here, marketers boast—is a 1930s bungalow remodel in Ashview Heights, a community neighboring Atlanta University Center, just north of West End. Immediately west is the tiny enclave of Just Us, Atlanta’s smallest neighborhood, which was spotlighted in this 2016 photo essay.

The property last sold for $51,000 in early 2017, records show. It’s back now, brandishing a “COMPLETE RENOVATION” and “NEW EVERYTHING!” That includes unsexy things like the roof, systems, and wiring.

Billed as “just the home you’ve been in search of,” the three-bedroom, two-bathroom cutie is the latest renovation on blocks that’ve been marred in recent years by boarded-up, abandoned properties.

Between the restructured front yard and fresh back deck, the interior might not wow design aficionados, but it brings an open, functional floorplan and not-cramped secondary rooms across 1,311 square feet. For an asking price of $295,000, which could be friendly for first-time buyers.

“Inventory is low,” the listing enthuses, “you better grab this gem quick!”

It’s so excited it forgot to mention the Beltline’s Westside Trail—another old gulch—three blocks away.

The property in 2016, prior to renovations.
Coldwell Banker