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Homebuilder takes ‘sharpshooter’ approach with homes ‘attainable’ for millennials

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Although Generation Y-ers are the most active buyers, finding a home isn’t always easy

The under-construction Bixton in Kirkwood, with Drew Charter School at right.
The under-construction Bixton in Kirkwood, with Drew Charter School at right.
Curbed Atlanta

In American cities today, buying a home is rarely—if ever—an easy process.

But for millennials, now considered to be the country’s most active homebuyers, the search for a decent home at a reasonable price can be more daunting than for people of advanced ages.

In 2017, researchers at Apartment List discovered that, of roughly 300 Atlanta millennials polled, 70 percent couldn’t afford to buy a house or condo. Still, many said they planned to, per the study.

But how can Atlanta’s young professionals enter the housing market when the cost of property and construction has driven so many developers to create exclusively luxurious places to live?

At least one intown homebuilder is working to make quality homes more “attainable” to millennials, with promises of more options to come, officials said this week.

The Swift.
EA Homes, via Facebook

Edward Andrews Homes officials are promoting what they call a “sharpshooter” approach to develop homes on the southern and east sides of intown Atlanta for people born between the 1980s and early 2000s, according to an EA Homes spokesperson.

Admittedly, these new EA Homes products, priced between $350,000 and $500,000, “are not exactly dirt cheap,” the rep said in an email, “but EA believes homes in this price range fill a void for both millennials and Baby Boomer/empty-nesters.”

In order to tackle that goal, EA Homes has been building smaller homes in dense communities.

The Swift.
Edward Andrews Homes

The Swift, for instance, will ultimately offer 122 townhomes spanning between 1,700 and 2,100 square feet near the Beltline’s future Southside Trail and Grant Park.

Most units at The Swift, which start in the mid-$400,000s, have already sold—roughly 35 percent of the buyers were millennials—and more are under construction.

And then there’s Bixton, an EA Homes project being developed in Kirkwood.

A Bixton future phase, as seen this week from 2nd Avenue in East Lake.
Curbed Atlanta

Once complete, Bixton will boast 32 modern-farmhouse-style homes with two- and three-bedroom floorplans ranging from 2,400 to 2,600 square feet.

It’s rising in the shadow of Drew Charter School, down the street from East Lake’s growing Hosea+2nd commercial hub.

Prices at Bixton start in the high $400,000s, and four homes have sold, per developers.

Where Bixton meets Memorial Drive.
Curbed Atlanta
Curbed Atlanta