Star Metals Atlanta unveils renderings for $100M, 150-key hotel in West Midtown

It’s no secret that the Westside, especially on Howell Mill Road, is undergoing a tremendous growth spurt.

According to new renderings from Star Metals Atlanta, another new hotel—and more eye-catching architecture—could be bound for the area.

Star Metals, led by developer Allen Morris, is planning a 175-foot-tall, 150-key hotel at the corner of Howell Mill Road and Edgehill Avenue.

Fans of the eateries near the 0.7-acre project site needn’t worry, said Nathan Hedges, director of development for Allen Morris.

La Fonda Latina and the Greater Good BBQ won’t be impacted by the $100 million hotel’s construction, which is slated to kick off in the third quarter of 2019, Hedges tells Curbed Atlanta.

The Gensler-designed hotel, however, will replace a law office and furniture store (Direct Furniture Outlet) currently operating at the site. A specific hotel brand wasn’t specified; tentatively, it’s being called Star Metals Hotel.

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The project is also anticipated to boast a high-end restaurant concept of its own, which will be complemented by between 10,000 and 12,000 square feet of retail space on the bottom two floors.

Additionally, Hedges said, the Star Metals hotel is projected to bring six “very high-end” condominiums, as well as an “urban-forested rooftop bar.”

The cost of buying or staying there has not yet been announced, but the hotel is scheduled to be completed and ready for travelers in the beginning of 2021.

By that point, the other Star Metals Atlanta projects on Howell Mill—office space and residences—should be completed.

“Our total investment in West Midtown is now approaching $350 million, and we’re excited about everything that’s happening there,” said Hedges.

Allen Morris Company