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In Midtown, new flyover video shows forthcoming condo project in technicolor

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Neighborhood’s largest condo venture since the Great Recession is eyeing spring debut

Amenity areas are folded into the uniquely tiered design by Smith Dalia Architects.
Amenity areas are folded into the uniquely tiered design by Smith Dalia Architects.
All screen-capture images via J5

Since 2015, a block-long multifamily project promising an eye-catching, stair-stepped design has been percolating on Midtown’s Juniper Street, between 4th and 5th streets.

Over time, and under new developers, the project has evolved into the subdistrict’s largest condo venture to launch vertical construction since the Great Recession. The name was changed to simply J5, a reflection of the address.

And now a promotional flyover video vividly illustrates exactly what Midtowners are in for.

Officials with developer Brightstar, which is partnering with Dezhu US, recently announced that the luxury condo project will be finished in the spring. It’ll max out at six stories and offer 150 for-sale units.

“The timing is right for J5 in Midtown,” Pauline Miller, Brightstar president, said in a press release.

A sample interior.

Among the planned amenities is something new: two boardrooms with full AV equipment for meetings or homeowners who work from home, officials noted.

Beyond that, expect an elevated green space and pool courtyard with summer kitchen, a club room, 24-hour security, and a “sunset lounge” at the top level.

An amenities lounge accessed via a roll-up garage door.

Developers also pointed to planned infrastructure improvements on the Juniper Street corridor that “will amplify livability through added bikeways and pedestrian amenities,” per the release.

J5 will serve up one, two, and even three bedroom condos. The least expensive homes will now begin in the low $600,000s, officials said.

We’ve asked for floorplans and pricing for larger units and will update this story with any materials that come.

Beyond J5, hundreds of for-sale units are in various phases of planning and construction at several boutique ventures and two main Midtown proposals: No2 Opus Place (now beginning in the $400,000s), and Selig Enterprises’s West Peachtree Street development (from $500,000s).

Elsewhere, smaller Midtown projects such as the 45-unit One Museum Place have delivered.

Have a gander at images from the J5 video below: