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Whole Foods headquarters will anchor new Colony Square building

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As revamp progresses, Midtown hub has seen “exceptional demand” for office space, developer says

UPDATED: Revised renderings for Building 300 provided this afternoon, seen here and below.
Renderings courtesy of North American Properties

Where Colony Square’s old atrium shops once welcomed Midtown workers on lunch breaks, a six-story building is set to rise with perks meant to appeal to today’s office dweller: 11-foot ceilings, big windows, and the buzz of restaurants and retailers at the base.

The plans for Building 300, as the Colony Square component at Peachtree and 15th streets will be called, have scored Whole Foods Markets’s regional office headquarters as an anchor tenant, officials with developer North American Properties announced today.

It’s part of what NAP leaders call the “exceptional demand” for offices they’ve seen since acquiring the iconic property, a pioneer of Atlanta’s mixed-use development, three years ago.

Building 300 is scheduled to finish in early 2020, bringing 87,500 square feet with street-level retail. As the anchor tenant, Whole Foods’s South regional office will claim 30,000 square feet, encompassing two floors of the building.

According to Bobby Turner, Whole Foods regional president, driving factors for the company’s relocation from Roswell included finding offices in “an urban, creative community that celebrates food” and offers employees “a collaborative workspace and a variety of mobility options,” per a press release.

About 90 Whole Foods Market regional employees will relocate to Midtown, where the headquarters will feature a test kitchen. They’re expected to move in by early 2020.

With about 2,500 workers overall, Colony Square’s existing office pieces are more than 95 percent leased.

That’s despite the fact that rents have climbed by 42 percent since NAP acquired the property and introduced event programing and the promise of reborn shopping, fitness, and dining experiences, which officials say added value.

A planned food hall entrance off Peachtree Street.

NAP’s goal of finishing the Colony Square redo by July this year—marking 50 years since the development’s 1960s groundbreaking—didn’t materialize. However, new retail and food options have opened, and the project’s first phase is on track to debut in late 2019.

Among many additions to the million-square-foot property will be a Main & Main Food Hall and iPic movie theater. Plans also call for 40,000 square feet of communal gathering spaces.