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Condo tower at block-swallowing Midtown development has branding, more details

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The 1105 West Peachtree development will include 40 West 12th condos, a Marriott Autograph Collection hotel

With demolition complete along West Peachtree Street for one of Midtown’s largest proposed projects in recent memory, details are beginning to emerge about exactly what’s in store for the site.

Atlanta-based developer Selig, which revealed plans for the block-swallowing 1105 West Peachtree St. project back in 2016, has released more information about what to expect from the multi-towered development, including details on a rare new condo tower.

According to Christa Huffstickler, president and CEO of Engel & Volkers Atlanta, who’s been tasked with selling the condo project, the team “spent a lot of time fine-tuning the product to address a gap in the market.”

The building will include 73 homes, ranging from 1,400 to 2,350 square feet, which is larger than many older offerings in the area.

Prices will range from $500,000 to around $1.3 million.

The glass towers proposed at 1105 West Peachtree St, with angular steel accents.
A view of the development, with condo tower to the right.
Rule Joy Trammell + Rubio via Atlanta Business Chronicle, with permission from Selig

Huffstickler says the reception so far has been “overwhelmingly positive” from prospective buyers seeking the amenities of new high-rise living while spending less than $1 million.

Recently branded as “40 West 12th,” the condo piece is a small portion of the overall project, which promises retail, office, and a hotel. The Atlanta Business Chronicle reports that the hotel will be branded as a Marriott Autograph Collection property and feature 180 rooms.