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Near Gulch, refreshed downtown Atlanta tower lauds leasing successes

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Following $5M renovation, 101 Marietta Street building adds hundreds of new workers

A photo of the 1975 tower, with its distinctive chevron up top.
The 1975 tower, with its distinctive chevron on high floors.
Photos courtesy of 101 Marietta Street; this image by Zach Rolen

Ask project leaders, and they’ll say recent leasing success at a refreshed Atlanta sky-rise from the 1970s is a sign of downtown’s resurgence, its increasing competitiveness with Midtown, and just maybe a preview of greater things to come in 2018.

In an attempt to court millennial professionals and other talent from pricier office hubs across the city, downtown’s 101 Marietta Street building (formerly called Centennial Tower) underwent a $5 million renovation that wrapped last summer.

Efforts to enliven the glassy 1975 tower—famed for the luminescent chevron near the top of its 36 stories—are paying off, leaders say.

North Carolina-based The Dilweg Companies recently inked leases to fill more than 49,000 square feet at the tower, with new tenants and lease expansions that include entertainment, media, education, logistics, and architecture companies.

That means between 265 and 296 additional workers will be reporting to the downtown tower by May, a rep tells Curbed Atlanta.

The reimagined lobby, which recently scored an AIA Georgia merit award for exceptional design and rebrand work.
101 Marietta Street.

The building is now 80 percent occupied.

“We’re thrilled to welcome this diverse and dynamic group of new tenants to 101 Marietta Street,” Jerry Banks, managing director at the Dilweg Companies, said in a release. “Downtown Atlanta is on the rise.”

Changes to the building are highlighted by a fresh, Perkins+Will-designed lobby with “a life-size, two-way virtual window offering real-time views of the streetscape and building interior,” collaborative spaces, and restaurant-style booths, officials have said.

On the sixth floor, a new tenant lounge called “The Hub” has barstools, TVs, a pool table, couches, and kitchen.

The tenant roster claiming new space at 101 Marietta St. is as follows;

The Associated Press (expanded lease)

Harris & Smith (new lease)

Thought Horizon (new lease)

CH Robinson (new lease)

AIRMI (new lease)

Southern Education (new lease)

Urban One (expanded lease)

eBecs (new lease)

Volkert, Inc. (new lease)

This image by Zach Rolen