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Hotel at downtown Atlanta’s northern reaches nabs financing, green light

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Dual-branded property will rise across the street from Emory Hospital Midtown, reportedly in time for the 2019 Super Bowl

The three-story classical building with a ten-story modern tower next to it.
A rendering revealed last year. It’s unclear if the financed project will retain the existing building at lower left.
via Kyle Kessler

An abandoned classical building on West Peachtree Street across from Emory University Midtown Hospital will reportedly be transformed soon into a dual-branded hotel.

Very soon, it seems.

According to multiple sources, Arriba Capital has procured more than $40 million in financing to bring a Fairfield Inn & Suites/Towneplace Suites hybrid to 524 West Peachtree Street, adjacent to Baltimore Block.

The news, first reported by Commercial Executive Magazine, confirms branding expectations revealed last year.

However, according to the report, the project will be a departure from previously released renderings showing the existing structure preserved and incorporated into the hotel.

Between the two brands, 194 rooms are planned. The financing is for “ground-up” construction, meaning it’s possible the 1920s building, which started life as a car dealership, could be slated for the wrecking ball.

Another indication is that plans call for seven stories of rooms atop five stories of parking, totaling 220 spaces.

However, a rendering accompanying the article shows the same proposal that was floated last year.

Guests at the two properties will have access to a market, meeting spaces, fitness room, business center, and breakfast area. Back-of-house service operations will be consolidated between the two hotels.

A three story classical stone building, topped by a one-story metal addition.
The building as it appears today.
Michael Kahn, Curbed Atlanta

Unpermitted demolition work began last fall and was stopped by the city, leaving the blighted building exposed to the elements. The news of financing is welcome for those tired of the structure sitting as an eyesore.

Such a deal has been in the works for years; in 2015, the building owner indicated plans were afoot for the development of an eight-story hotel on the site, requiring the demolition of the existing structure.

The Atlanta Journal-Constitution indicates the hotel property would be ready to capitalize on the 2019 Super Bowl in town, though that timeline seems suspect with less than 11 months until the event.