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Inside the rebirth of a dilapidated Westside Atlanta warehouse

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Advertising agency’s adaptive-reuse office “pushes into the next boundary of West Marietta Street”

A photo of how the building’s previous industrial use echoes in the rafters.
The building’s previous industrial use echoes in the rafters.
Photos courtesy of Chemistry

“The space itself is unique and really something to see.”

That’s how Tim Smith, president of advertising agency Chemistry, which operates offices in Atlanta and Pittsburgh, describes the company’s new Westside digs. And he’s not kidding.

Within the past few weeks, Chemistry has assumed its airy new offices in what had been a dilapidated 1950s warehouse, between Northside Drive and the forthcoming Westside Park at Bellwood Quarry.

“I believe the location pushes into the next boundary of West Marietta Street,” Smith wrote in an email, “as we are about a mile past King Plow.”

The development by Raulet Property Partners—the team behind Old Fourth Ward’s Southern Dairies and other warehouse revitalizations—wrapped earlier this year.

It’s the latest in a slew of adaptive-reuse projects across ITP Atlanta from Doraville’s Assembly, to Kirkwood’s Pullman Yard, and downtown’s FlatIron City, and far beyond.

Have a look at the old warehouse’s previous and current states below:

The trash-strewn West Marietta Street property before.
Photos courtesy of Chemistry; project design by KRONBERG WALL architecture firm.
The property following renovations.