Promising intimate seating, 4K digital technology, “ninja-like” service, and farm-to-glass cocktails, luxury cinema and dining concept iPic Theaters has inked a lease to anchor Midtown’s reborn Colony Square.
Projecting a 2020 opening, iPic will operate nine screens (with, at most, 60 seats per auditorium) alongside a 6,700-square-foot bar and restaurant at the Peachtree Street hub under redevelopment by North American Properties.
In today’s announcement, iPic officials said they’ve been scouring Georgia for the right location for the past five years.
Midtown movie-goers can expect fully reclining, leather seating “Pods” with personal pillows and blankets, where servers will spring into action like usher ninjas at the push of a button.
Theaters will also host comedy and magic shows and even gaming competitions, officials said.
As for the foodie facet, expect a menu by three-time James Beard award-winner chef Sherry Yard and a beverage roster by Adam Seger, described as iPic’s master bartender and an advanced sommelier.
In a prepared statement, iPic Entertainment president and CEO Hamid Hashemi said Midtown’s status as one of the nation’s most walkable markets was a deciding factor.
The Boca Raton-based theater company operates 15 locations now, from Florida to Wisconsin to Washington.
Construction at Colony Square began in earnest late last year, with the first phase—new retail spaces along Peachtree Street at Building 100—scheduled to open this summer, in time to mark the 50th anniversary of the complex’s original unveiling in 1968.
The second phase, slated for delivery in March 2019, will bring new retail to the base of the complex’s second office tower, Building 400.
Expect other culinary offerings at a food hall called Main & Main to begin opening in coming months.