One of Atlanta’s most prestigious outdoor music venues has been renamed for a bank.
After securing a multiyear naming rights deal with entertainment company Live Nation, venue officials at the decades-old Chastain Park announced, the famed concert destination has been dubbed, for better or worse, State Bank Amphitheatre.
The naming adjustment means that Atlanta’s Major League Baseball stadium, tallest building, and music venue most likely to sell brie and merlot all now carry the names of banking institutions.
Chastain can hold nearly 7,000 people and showcases dozens of concerts per season. Renovations are a-comin’ for the open-air music spot, too, which has hosted the likes of Robert Plant, ZZ Top, Whitney Houston, and Willie Nelson with Jimmy Carter on vocals (seriously), among many others, officials said.
The revamped digs, after a forthcoming $5 million overhaul, will boast better bathrooms, new concessions, a new courtyard, and a taller stage. And, because of the rebranding effort, concertgoers can expect to “benefit from the bank’s rich portfolio of products and services,” according to a prepared statement.
“State Bank is a natural fit given their strong business roots in the area, and we look forward to building a long-term partnership to elevate their voice into the power of live music,” said Andy Peikon, senior vice president of Live Nation venue sales operations, of the Buckhead venue.
So, who’s ready to go catch a show at State Bank?