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Midtown building overhaul to bring city’s first ‘interactive pixel wall,’ cool swings

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The latest changes to Atlanta’s so-called “Techtangle” involve a porch-like addition to Peachtree

A rendering of the reimagined facade at Peachtree.
A rendering of the reimagined facade.
All renderings courtesy of Crestlight Capital and Lincoln Property Company Southeast; rendering designs by Gensler

If you thought the 700 block of Peachtree Street was swinging now, just wait.

A development team has released visuals for a planned $6 million overhaul of the 730 Midtown building, located a block north of the Fox Theatre in a booming innovation district between North Avenue and 10th Street that’s being called Atlanta’s “Techtangle.”

The venture by Crestlight Capital and Lincoln Property Company Southeast will rebrand the property “Circa 730,” with Class A office slots ranging from 1,000 to 20,000 square feet.

Beyond facade tweaks, the most noticeable changes at street level will involve a general opening up of the building’s current design, resulting in a “porch” atmosphere with a bar-restaurant offering to one side and what’s described as “sculptural suspension swings” on the other.

730 Peachtree Street today.
Google Maps

Elsewhere, expect an interactive light-art installation and what project leaders are calling Atlanta’s first interactive pixel wall—that is, a computerized panel of light meant to create a visually stimulating, engrossing experience. Plus, a new bike valet.

Per LoopNet, the 11-story building dates to 1967 and counts a “Walker’s Paradise” WalkScore of 91.

As such, project leaders are boasting about easy walking access to two MARTA stations, the Fox, and Tech Square.

In an announcement, Dallas-based Lincoln’s senior vice president Michael Howell explained that Circa 730 “is meant to embody the energy and drive of this city’s dynamic startup community, while providing the modern amenities and work-life balance employers and employees have come to expect.”

Renovations are ongoing, and leasing has launched. Have a look at the projected changes below:

All renderings courtesy of Crestlight Capital and Lincoln Property Company Southeast