Renderings: Glassy condo high-rise floated for Westside industrial district

Marketing push has launched for 788 West Midtown tower, which aims to stand out

By Josh Green@JoshGreen1234 Aug 1, 2018, 3:31pm EDT

A rendering of proposed balconies and large windows, from which views are touted as unimpeded. — Proposed balconies and large windows, from which views are touted as unimpeded.

Marketing efforts have launched for a high-rise condo project with the potential to extend Midtown’s glassy skyline westward.

In the neighborhood of King Plow and Puritan Mill loft districts, mixed-use hub The Brady, and warehouse transformations such as Stockyards, a proposal called 788 West Midtown would be a literal standout, towering over West Marietta Street and active railroad tracks.

The tower would be positioned to capitalize on citywide views, per marketing materials, with some of the 22 floorplan options being combinable. Walkability to Georgia Tech and a growing roster of restaurants is stressed.

The developer is listed as McKinley Homes, a Norcross-based homebuilder with communities scattered across the Atlanta suburbs that’s reportedly angling to develop more urban areas.

Property records indicate Norcross-based Foxdale Development—also mentioned on the condos’ promotional website—bought a 1.7-acre parcel bordering West Marietta Street and the railroads for $8 million two years ago.

We’ve reached out to project officials for information on construction timelines and potential pricing and will update this post should that come.

Back in April, when Foxdale reps brought the concept before the city’s zoning review board, the Atlanta Business Chronicle reported plans called for 18 stories and 279 condos, with average prices of $600,000, or about $500 per square foot.

Should 788 West Midtown materialize, it would contribute to the rebirth of high-rise condo ventures around Midtown, joining more centrally located proposals such the 53-story No2 Opus Place on 14th Street and Selig Enterprises’s under-construction, $400 million complex on West Peachtree Street, which includes 73 condos.

Projected (and largely protected) eighth-floor views.

The condos aren’t the only significant, multistory Westside development moving forward within a radius of about five blocks.

On either side of Howell Mill Road, the two-pronged Star Metals Atlanta has launched construction to include a 14-story office stack, while a $150 million mixed-use build called 8 West is also underway on that densifying corridor.