Pandora’s Atlanta presence is primed to multiply, with a major relocation recently announced.
The Oakland-based music streaming company is opting to move out of its small Atlantic Station offices and into a Midtown high-rise equipped to turn a humble Atlanta operation into its southeastern headquarters, according to the Atlanta Journal-Constitution.
The Campanile tower, a 21-story structure owned by Dewberry Group, stands at the corner of Peachtree and 14th streets, just south of the Arts Center MARTA station.
There, Pandora will be able to stretch out in 50,000 square feet of office space, which should be able to house up to 250 employees as of move-in day.
The Atlantic Station office currently hosts 40 Pandora workers, and a company rep told the AJC that it had already hired 100 people in Atlanta just this year.
But with music giants Spotify and Apple music leading the pack of streaming services—with nearly 50 million monthly users each—Pandora, boasting around 37 million monthly listeners, has an uncertain future.
(A Pandora rep chimed in after publication, saying more than 71 million active users listen each month, “making it the largest streaming music provider in the U.S.)
Although Pandora is reportedly still in the black, it likely wouldn’t surprise people if one of those companies—or even Amazon, perhaps—bought the lesser streaming app.
Regardless of what Pandora could become, it’s chosen to expand its Atlanta operation from office to headquarters status in part because of the city’s growing pool of tech-savvy talent.
The company is currently shopping around for software engineers, product managers, product analysts, product designers, and accounting positions, according to the AJC.
Pandora could be moving into its new digs early next year.
A significant expansion of the Campanile building’s retail base and crown, announced two years ago by the Dewberry team, never materialized.