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Unique fusion of AC, Moxy hotels set for Midtown debut

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Aimed at style-conscious travelers and millennials, hotel tower with split personality replaces a 14th Street parking lot

The Moxy lobby, left, and bar, in renderings.
The Moxy lobby, left, and bar, in renderings.
Images via AC & Moxy Midtown; courtesy of Cooper Carry

Come next Thursday, another Midtown surface parking lot will have officially bitten the dust.

That morning, a ribbon-cutting and grand opening is scheduled for Midtown’s newest lodge—the first fusion of a European-inspired AC Hotel and a millennial-focused, more affordable Moxy hotel, both by Marriott, officials announced this week.

The timing appears to be strategic. Online booking portals indicate all rooms are spoken for at both properties until after Atlanta’s Super Bowl on February 3.

The opening represents another piece in the metamorphosis of 14th Street, a key Midtown artery, stretching from the ongoing Colony Square revamp to a two-pronged proposal at the Connector’s edge.

A rendering of the Moxy’s 14th Street frontage.

In the works for three years, the AC tower, facing 13th Street, counts 133 rooms, while the 14th Street-facing Moxy has 155.

The site between Four Seasons Atlanta and the Marriott Suites Midtown had been a privately operated parking lot for ages.

Contrasting aesthetics of the AC, left, and Moxy rooms.

The AC marks Atlanta’s third incarnation of the brand, following the first in Buckhead and a downtown location converted from a Holiday Inn. The Moxy is Georgia’s first.

Features include an elevated pool lounge area and the High Note rooftop bar, with its “casually upscale, laidback vibe” open to both guests and locals, per the property’s website.

In other Midtown lodging news, another dual-purpose concept—the Hilton-branded, 176-key Canopy Midtown hotel and adjoining Ascent Midtown residential tower—has risen a few block away on West Peachtree Street.

The pool between the AC and Moxy in Midtown.
The property in 2014.
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