You know demand for Atlanta lodging is high when a Motel 6 near the stadium had a single room left available, as of this afternoon, for a ballooned rate of $510 nightly.
And that’s near the Atlanta Braves stadium—12 miles from the site of Super Bowl LIII downtown. (Beds at the Motel 6 downtown on Courtland Street, meanwhile, are requesting as much as $1,100 nightly.)
Those represent the dwindling options left as Atlanta prepares for its first Super Bowl in 19 years, and hoteliers are prepping to rake in profits of a tourist influx that’s estimated to see 1 million visitors across 10 days, beginning next week.
According to data compiled by travel planning site Hipmunk, hotel booking prices around Atlanta have swelled by 146 percent for Big Game weekend.
Median booking prices are $474 nightly, compared to the February 2019 monthly median of $193, the analysis found.
It’s not surprising, given the Super Bowl’s cachet, but hotels from downtown landmarks like the Hyatt Regency to the boutique Hotel Clermont are fully spoken for across the three-day game weekend.
Hotwire, as one example, described February 1 through 3 during recent searches as “invalid dates.”
All this before anyone knows for sure who’s playing.