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Inside the dramatic renovation of a $3M Midtown penthouse atop Loews Atlanta

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Reclaimed wood and scalloped brick ceilings are among the surprises at this personal residence of a Gwinnett-based builder

A living room with a large dark ceiling fan and penthouse views across Midtown Atlanta.
The “after” version of the penthouse’s main living area, with brick ceilings and views across Midtown to Mercedes-Benz Stadium.
Photos courtesy of Crosby Design Group

“We literally gutted the existing penthouse to achieve our new design.”

That’s Jennifer Crosby, CEO and president of Atlanta-based Crosby Design Group, describing what recently transpired atop Loews Atlanta Hotel, where the formerly staid 37th-floor penthouse was transformed into what the firm describes as a “Manhattan SoHo vibe” with views for miles.

“Plenty of penthouses have city views,” noted Crosby, “but this $3 million penthouse offers stunning views both inside and out.”

Working with homeowner David Jenkins, president and owner of Duluth-based Rocklyn Homes, Crosby’s team took the uncommon approach—as newer Atlanta condos go, at least—of exposing ductwork, cementing drywall, and adding loads of brick.

Spanning 2,800 square feet, the Peachtree Street sky-pad now features a two-sided, water-vapor fireplace and 12-foot ceilings of scalloped brick. Room count: three bedrooms and three and a half bathrooms, each with custom vanities. The furnishings and art alone are said to have cost well over $1 million.

Crosby and co. sent over before/after photos and details that walk us through this dramatic interior redo.

A living room in a condo with olive walls and wood floors.
The penthouse had a totally livable but very late-aughts vibe before.
A big living room with brick ceilings.
One major change, apparent from the main living space: “We took out existing dropped sheetrock ceilings to extend to maximum ceiling height and then added 10-inch, black-matte exposed ductwork, to run HVAC throughout the main living areas that reinforced our design concept of a renovated Manhattan-style penthouse,” Crosby explained in an email.
A redone kitchen with concrete ceilings.
The kitchen features custom cabinetry that extends to the concrete ceiling, a marble backsplash with stainless-steel grout, a four-foot single-bowl sink with dual faucets, a Wolf 48-inch range, and a “restaurant-level wine dispenser,” among other updates.
An owner’s master bedroom with view across Atlanta and brick ceilings.
The owner’s suite is described as “the ultimate retreat.” Brick ceilings and floor-to-ceiling windows continue here. The glass doors can transform to opaque for privacy.
A white marble master bathroom with a recclaimed wood on one wall.
The “spa-like” master bath melds a reclaimed wood wall with an elaborate shower with body sprayers and two benches.
A master closet with a wine bar and watch safe and jackets hanging.
Yes, that’s a coffee and wine bar in the master suite’s custom closet, along with an ice machine and built-in watch safe.
A bathroom with blue shiplap walls and a great art piece at right.
A secondary bathroom.
A private office with a dramatic light fixture and views across Atlanta.
The private office has a glazed glass wall and glass barn doors. And views.
A long hallways with wide plan wood floors and big walnut doors at right with an office at left.
Seen in the hallway are 18th-century, eight-foot walnut double doors with custom grills that hide access to the HVAC closet. The wall between the living room and office now hosts a see-through, water-vapor fireplace, creating what Crosby calls “a true architectural element in the heart of the space.” Added Jenkins, the homeowner: “No one walks in here that is not totally blown away, and that’s what I wanted.”