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Buckhead’s latest apartment tower has topped out—and it’s called Gentry

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Stack of 290 upscale rentals replaces a parking lot where Rio Bravo once stood

A tower under construction at left without all windows and another new one at right.
The latest entrant to Buckhead’s apartment scene, at right, as seen in August.
Curbed Atlanta

Merriam-Webster defines “gentry” as the “upper or ruling class,” largely comprised of “wealthy landowners,” which is how most Atlanta hipsters would describe Buckhead in general.

The subdistrict’s latest apartment tower—named simply “Gentry”—isn’t exactly straining to come off as down-to-earth. But for a building that’ll have an outdoor movie theater (presumably serf-free) that stands on the former site of rollicking Rio Bravo, that’s kind of the point.

Construction on Gentry launched in summer 2018, and officials with Hoar Construction and development partner LMC report this week the 21-story building has topped out.

A tower being finished with its concrete infrastructure exposed. Courtesy of Hoar Construction/LMC

Standing at 3172 Roswell Road in Buckhead Village, Gentry is replacing a one-acre surface parking lot with 290 luxury rentals in a district that’s seen thousands of similar residences pop up in recent years.

Beyond the outdoor theater on the eighth floor and the address’s sterling 91 WalkScore, officials point to Gentry perks like a rooftop private dining area with a catering kitchen and a cabana-lined poolside lounge with views across the skyline.

Elsewhere the property will have 6,000 square feet of retail at the street and a six-level parking deck with 458 spaces.

The first Gentry move-ins aren’t expected until spring, so rents weren’t specified.

But if the building’s neighbor—Hanover Buckhead Village, which opened in spring 2018, also with 21 stories—gives any indication, renters could be forking over kingly premiums to join this Gentry.

Available studios at the Hanover project (627 square feet) start from $1,837 monthly, while the largest penthouse floorplans are $11,695 and up.

A rendering of a tall glass and brick apartment building under construction.
A Gentry rendering shows an exterior of glass and brick.
Courtesy of Hoar Construction/LMC

Gentry marks the second multifamily collaboration between Hoar and LMC, a Lennar Company, in Atlanta, following Midtown’s Vireo luxury apartment building near Piedmont Park.

Project officials relayed interesting ways in which they’ve been good neighbors in Buckhead Village during more than a year of disruptive construction.

The building team repaired roof and plumbing leaks for neighboring businesses and installed a pizza oven delivered from Italy for a nearby pizza joint. Hoar also allowed the Atlanta Fire Department to use the site for high-rise crane rescue training—an opportunity the department has struggled to find, per developers.