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At $400K, refreshed Westview home dangles incentives after discounts, months on market

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Closing costs, free home security, and HVAC services are part of a deal that’s getting creative

A white bungalow with a large porch and very green lawn surrounded by trees.
The long drive passes through a porte-cochère at 1676 Rogers Avenue SW.
EXP Realty

Could seller-paid closing costs be making a comeback?

It’s too early to declare this selling season the second coming of winter 2009, of course. But a broad range of active listings across Atlanta—from eastside bungalows, ritzy Buckhead townhomes, downtown condos, and West Midtown new construction—is dangling thousands of dollars apiece toward closing costs as incentives right now.

This revived 1930s bungalow in the historic heart of Westview is taking buyer bait a step further.

Offering three bedrooms and a full renovation a few blocks from the Beltline’s Westside Trail, the property has nonetheless spent 110 days on market, having been listed in mid-June at $435,000 and twice discounted since.

The new price, as posted with EXP Realty this week, is $399,900.

Beyond the price adjustments, the seller is taking the unusual—and creative—route of covering one year of paid home security services, a year of HVAC services, and up to $3,000 in closing costs, per the listing.

Is it all a sign that some properties are getting tougher to move, or are these isolated examples?

A nice long porch with white brick and a gray floor.
Street views from a wide, deep porch.

Zooming in on the Westview offering, the “designer” house has no shortage of curb appeal, perched on what’s described as the neighborhood’s “best street.”

Beyond a generous porch are 1,620 square feet, two bathrooms, and a general melding of original character (the wood floors and brick, albeit painted) and functional newness (quartz kitchen countertops, marble-encased master shower).

The backyard is deep, if that’s a plus, but exterior social spaces might best be described as raw right now.

The overall intent was to bring “functionality, design, and technology with an ode to the original historic character and charm,” reads the listing. Whether buyers will be charmed by all of that (and free burglar monitoring for a year) remains to be seen.

A home with wood floors and gray couches and a kitchen in the background.
Off the porch, the open floorplan reveals the living and dining rooms and kitchen.
An office with many windows around a glass desk.
To the right, after entry, is this office space.
A grey kitchen with white countertops and two windows.
Samsung appliances and white quartz are found in the kitchen.
A white bedroom with many windows and a ceiling fan.
Abundant windows in the master bathroom.
A bike painting hangs on the white walls of a master bathroom with marble shower.
Master bathroom.
A white bathroom with a white vanity and pink flowers at left.
The second bathroom.
A drone view of a backyard of a white house with a driveway and patio at right.
A backyard deep enough for a garage, if not a basketball court.