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West Midtown development boom to include indoor putt-putt concept from London

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Puttshack, an “immersive mini golf experience,” has signed its first U.S. lease along Howell Mill Road

The interior view of an indoor golf course with many woods and screens.
The Puttshack Ruby course.
Contributed photo

West of Midtown, explosive growth along the Howell Mill Road corridor is set to include another option for “competitive socializing” in the form of stylized indoor putt-putt, officials announced this week.

Joining the longstanding game component at Ormsby’s and other nearby options such as Topgolf and The Painted Duck, a London-born “immersive mini golf experience” called Puttshack has signed its first U.S. lease with the under-construction, $450 million Interlock development.

Other adjectives used to describe Puttshack in a company announcement: “upscale,” “tech-infused,” “cutting-edge,” “high-energy,” and, as pertains to its food and beverage program, “best-in-class.”

Offering four different nine-hole courses, Puttshack will claim more than 25,000 square feet at The Interlock, which is scheduled for completion next year.

Puttshack, a concept by the founders of Topgolf and darts emporium Flight Club, debuted in 2018 in London, where it now operates three locations—with plans for global expansion.

Joe Vrankin, Puttshack CEO, said “West Midtown is the perfect fit,” as part of the announcement.

A six-story building in a rendering with the City of Atlanta behind it.
Latest rendering for The Interlock, as seen along Howell Mill Road.
Courtesy of S.J. Collins Enterprises

The Interlock is expected to feature some 200,000 square feet of office space, 100,000 square feet of retail and restaurants, 350 apartments, 70 single-family homes, and a 161-key Marriott Tribute Portfolio boutique hotel.

Plans for the development’s roof—with a private pool club and two-story restaurant and bar—should add to a growing variety of enticing rooftop establishments across subdistricts like Midtown and Old Fourth Ward.

Beyond Puttshack, The Interlock has signed St. Germain French Bakery, Velvet Taco, and Cathy’s: Gourmet Ice Cream Sandwiches. WeWork’s sixth Atlanta location will lease 118,000 square feet across three floors, and Georgia Technology Ventures has signed on for a 50,000-square-foot incubator space for tech startups in the Southeast.