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As SunTrust prepares to uproot Atlanta HQ, Braves’s ballpark could need a new name

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The Fortune 500 banking company is being bought by its Southeast competitor BB&T

A picture inside SunTrust Park
Welcome to ... Coca-Cola Park?
Michael Kahn, Curbed Atlanta

Cobb County development around the Atlanta Braves's ballpark is evolving quickly, but that's not the only thing that could be changing at the baseball team's newish home.

On Thursday, it was reported that SunTrust Banks, the namesake of the new Braves stadium, would be bought by and merging with BB&T, meaning the Atlanta-based banking giant would be uprooting its downtown headquarters and relocating to Charlotte.

(What that could mean for SunTrust Plaza, Atlanta’s second tallest building, isn’t yet know, either.)

The consolidation calls for a total rebranding of these colossal companies, meaning SunTrust likely won’t be SunTrust anymore, as relayed by Talking Chop, a Braves-focused SB Nation blog.

Granted, after SunTrust is bought by its Southeast competitor for some $28 billion, the base of the to-be-named new company's wholesale banking operations will still be in Atlanta.

But the move still calls into question the state of SunTrust's 25-year naming-rights deal, according to the Atlanta Journal-Constitution.

The Braves have played only two seasons at the new digs, which includes The Battery. The popular mixed-use development serves as not just a relatively cultured tailgating site, but also an entertainment and retail hub for the urbanizing Cumberland community.

BB&T also has its name atop a handful of stadiums, from Florida to Pennsylvania, which will reportedly need to be rebranded, too.

Any suggestions for what the Braves’s new world should be called, should “SunTrust Park” be dropped?

This story was updated to indicate that BB&T is buying SunTrust, and not the other way around, as was previously reported.