West of Midtown, adaptive-reuse vision moves forward for 11-acre strip center

A New York-based developer is hoping to ride the wave of development momentum in Atlanta’s so-called Upper Westside.

A couple of miles northwest of Atlantic Station, in the Blandtown neighborhood, Youngwoo & Associates is planning a 200,000-square-foot adaptive-reuse project at 1611 Ellsworth Industrial Boulevard, according to Bisnow Atlanta.

Located across the street from Topgolf Atlanta, the project would transform an aging retail strip that Youngwoo has owned for more than 20 years. Plans call for 90,000 square feet of retail and restaurant space, as well as some 70,000 square feet of loft offices.

It’s unclear what would become of existing businesses.

The project would mark the firm’s first major adaptive-reuse foray in the Atlanta market. Youngwoo has already floated its plans passed the Atlanta Beltline’s Design Review Committee and applied for permits with the City of Atlanta.

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Youngwoo officials told Bisnow they’ve received “a lot of unsolicited interest” from companies attracted to the area’s evolution.

The 11-acre project site is already witnessing changes, such as Steady Hand Beer Company’s 14,000-square-foot brewery and taphouse adjacent to 1611 Ellsworth Industrial Boulevard.

The property also has close proximity to the ongoing Westside Park at Bellwood Quarry project and Urban Creek Partners’s neighboring mixed-use development, as well as the Beltline’s planned Northwest Trail.

The Ellsworth Industrial site is also a stone’s throw from the property where Smyrna Ready Mix is trying to build a concrete plant—a plan that’s encountered fierce protest by neighbors.