If you notice large crowds, live music, and other hoopla at the corner of Midtown’s 14th and West Peachtree streets this weekend, worry not; it’s just the grand opening of Whole Foods’s 500th location.
Spanning 70,000 square feet over three stories, the new mega-store is the grocery brand’s largest in the Southeast.
But Whole Foods officials hope the new location becomes more than just a grocery store.
“Whole Foods Market Midtown will be a true gathering space for the community,” said Bobby Turner, president of the South Region at Whole Foods Market, in a prepared statement.
By the looks of things, Turner’s not just blowing smoke.
In addition to 1,500 local grocery options, the store features four fast-casual eateries. Expect regular social and health and wellness-centric events, too, such as art shows, open mic nights for Atlanta comics and musicians, and yoga and cycling classes.
And, of course, there’s a build-your-own avocado toast bar, too.
Located at Related Group’s Icon Midtown residential development, the new Whole Foods offers a rooftop hangout—Canopy Court—replete with games (hello, cornhole), TVs, and a food truck.
Elsewhere, the 14th Street Bar also features an outdoor balcony looking out at the 14th and West Peachtree intersection and beyond, as well as a screened-in porch with heaters, for the colder months.
Patrons can also find the Capital Commons coffee bar, a Farm Burger, and a flower shop on-site.
In other company news, Whole Foods Market’s regional headquarters is planned for just down the road, at Colony Square.