After 10 years of service, two of Atlanta’s popular W hotels celebrated their decade anniversaries with top-to-bottom renovations that left few spaces untouched.
Described as “Atlanta’s favorite chic-meets-rebel luxury destination,” the W Atlanta-Buckhead underwent a $20 million refresh that revitalized every aspect of the property, officials say.
Taking cues from the surrounding community, the renovation by Woodbine Legacy Investments aimed to reinstate “the hip, edgy, and inspiring experience” for guests, stated Dupree Scovell, managing partner and chief investment office for Woodbine, in a press release.
Started in May 2018, the lobby renovations included the addition of a dedicated welcome area for the concierge team, new furnishings, and a flexible layout. The hotel’s meeting space received new furnishings, paint, carpeting, lighting, and artwork.
Guests will also find new touches in the 291 rooms, ranging from new headboards, armoires, damask wallcoverings, and carpeting to 55-inch televisions, in-room Nespresso machines and beverage bar, along with new artwork.
Whiskey Blue, the hotel’s rooftop bar, now sports new furnishings, flooring, wallcoverings, lighting, artwork, and terrace furniture and landscaping.
Art also played a key role in the renovation, with the addition of Georgia artist Lela Brunet’s prints in the guest rooms, a pool deck mural by street artist and muralist Greg Mike, and two murals by Georgia muralist Chris Veal, one in the hotel’s living room and one along the walkway to Whiskey Blue.
Cook Hall, the restaurant at W Atlanta-Buckhead, will undergo renovations later this year.
For the W Atlanta-Midtown, the hotel’s new look took inspiration from “Atlanta’s home within a forest and all the beautiful flora and fauna in the city.” For instance, the updated Welcome and Living Room now feature a forbidden garden motif.
Oversized pendant lights resembling birdcages add to the space’s outdoor ambiance, as do butterfly and flower sculptures created by Prince Design UK and Redwood Stoneworks.
In addition, conceptualized by Virserius Studio and executed by DAC, a ceiling mural of large, colorful flowers further reinforces the garden motif.
In the 466 rooms, guests will find music-inspired décor, such as bold colors, mod vibes, and artwork that speaks to Atlanta’s well-earned reputation as a destination for music and entertainment.
Wood paneling, retro wood slats, Bluetooth speakers, glass door showers, and luxury bath products all now adorn the W Atlanta-Midtown guest rooms.
Both properties, as officials noted, continue to offer the hotel brand’s signature WET outdoor pool and the 24-hour Whatever/Whenever services.