Yet another stadium is soon to open in Atlanta, although it won’t flex nearly as many seats as the colossal Mercedes-Benz Stadium.
At College Park’s Georgia International Convention Center, the Gateway Center Arena is slated to open its doors this fall.
The project is expected to bring a 5,000-seat venue that would host concerts, comedy shows, sports matches such as games for the Atlanta Hawks’ G-League team, the Skyhawks, and other events in the evolving area near Hartsfield-Jackson Atlanta International Airport, according to a GICC press release.
Project officials announced Tuesday that the arena has also tapped The Fox Theatre to manage its booking and marketing for concerts and family events.
“Under this multi-year agreement, The Fox Theatre will consult in several key business areas, including accounting, programming, marketing, digital media, production, and general facility management,” per the release.
This endeavor broadens The Fox Theatre’s metro Atlanta entertainment management reach, which includes occasional oversight of the Cobb Energy Performing Arts Centre, the Atlanta Symphony Hall, and the Buckhead Theatre.
The 100,000-square-foot arena is also projected to produce some 600 new jobs for College Park and the surrounding environs.
It joins the slate of attractions—new and old—enveloping the world’s busiest airport, such as the Delta Flight Museum, the Porsche Driving Experience, and projects included in the Aerotropolis Atlanta Alliance’s redevelopment plans for the area.
The GICC is also directly linked to Hartsfield-Jackson via the ATL SkyTrain, meaning arena patrons will be able to hop right off a plane and see a show without hailing an Uber or renting a car.