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A quick tour of Midtown’s West Peachtree Street in March last year showed 10 large-scale projects under various states of construction in just 15 blocks, the continuation of the corridor’s years-long building boom.
As evidenced this year by Cousins Properties’s Norfolk Southern headquarters and blade-shaped 8th @ West, and now a two-tower proposal by national homebuilder Toll Brothers, West Peachtree’s evolution continues to trend up.
Toll Brothers officials unveiled the latter mixed-use concept this week before the Midtown Development Review Committee.
Fronting both West Peachtree and Spring streets, the two-pronged project calls for a 22-story student housing tower with 205 units, alongside a 27-story market-rate housing tower with 385 units, according to a DRC recap by Midtown Alliance.
A tweet by the nonprofit Midtown booster organization described the proposal as “striking.”
The site is immediately north of Hanover West Peachtree and across Spring Street from historic H.M Patterson & Sons Funeral Home, once the subject of redevelopment discussions itself.
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Both high-rises would offer restaurant and retail space at ground level—about 8,000 square feet combined—along with 712 parking spaces in an eight-story deck, per the DRC.
Also included would be a new private street between the towers and Hanover’s apartment property to the south.
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DRC members asked developers for a few tweaks, including a screen to block views of the parking garage from the south, and the addition of short-term parking space for ride-hailing services.
They withheld full support until info pertaining to exterior building materials, balconies, and window openings is provided.
Pennsylvania-based Toll Brothers, which bills itself as one of America’s largest luxury homebuilders, broke into the metro Atlanta market last year with the launch of a 348-unit Brookhaven apartment community called Oleander, just south of where North Druid Hills Road meets Interstate 85.
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