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In Midtown, two ‘striking’ towers pitched for a West Peachtree Street hilltop

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Apartment high-rises by Toll Brothers would claim a lot near the Connector

By Josh Green
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Student and market-rate apartment towers envisioned for a 1018 West Peachtree Street lot.
Student and market-rate apartment towers envisioned for a 1018 West Peachtree Street lot.
Toll Brothers renderings via Midtown Alliance

A quick tour of Midtown’s West Peachtree Street in March last year showed 10 large-scale projects under various states of construction in just 15 blocks, the continuation of the corridor’s years-long building boom.

As evidenced this year by Cousins Properties’s Norfolk Southern headquarters and blade-shaped 8th @ West, and now a two-tower proposal by national homebuilder Toll Brothers, West Peachtree’s evolution continues to trend up.

Toll Brothers officials unveiled the latter mixed-use concept this week before the Midtown Development Review Committee.

Fronting both West Peachtree and Spring streets, the two-pronged project calls for a 22-story student housing tower with 205 units, alongside a 27-story market-rate housing tower with 385 units, according to a DRC recap by Midtown Alliance.

A tweet by the nonprofit Midtown booster organization described the proposal as “striking.”

The site is immediately north of Hanover West Peachtree and across Spring Street from historic H.M Patterson & Sons Funeral Home, once the subject of redevelopment discussions itself.

A rendering on the left shows what the multi-tower complex would look like from Spring Street. The buildings feature largely geometric architecture with abstract, rectangular protrusions. The rendering on the right also shows those details, although the image better illustrates how the non-student apartment tower would impose on the Midtown landscape.
At left, a view from Spring Street and what appears to be the mortuary’s driveway; at right, looking north up West Peachtree Street.

Both high-rises would offer restaurant and retail space at ground level—about 8,000 square feet combined—along with 712 parking spaces in an eight-story deck, per the DRC.

Also included would be a new private street between the towers and Hanover’s apartment property to the south.

The hilltop site from West Peachtree Street, as seen in December.
Google Maps
And from Spring Street, where travel lanes flow south.
Google Maps

DRC members asked developers for a few tweaks, including a screen to block views of the parking garage from the south, and the addition of short-term parking space for ride-hailing services.

They withheld full support until info pertaining to exterior building materials, balconies, and window openings is provided.

Pennsylvania-based Toll Brothers, which bills itself as one of America’s largest luxury homebuilders, broke into the metro Atlanta market last year with the launch of a 348-unit Brookhaven apartment community called Oleander, just south of where North Druid Hills Road meets Interstate 85.

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