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In coming weeks, the felled “Murder Kroger’s” beefier, urbanized successor is slated to debut between Ponce de Leon and North avenues, in the Poncey-Highland neighborhood.
After that, the concrete commercial office building standing above, 725 Ponce, is expected to welcome its first tenants.
Exactly how those projects fit into the changing landscape where Poncey-Highland, Old Fourth Ward, and the Atlanta Beltline converge is becoming clearer by the day.
At the massive, $200 million mixed-use development by New City, construction crews are getting closer to wrapping up. The site has already become a major artery connecting patrons of the Beltline and Ponce City Market with Midtown and other Poncey-Highland restaurants and retail attractions.
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Once complete, 725 Ponce, a glassy 12-story—177-foot—office stack will span 360,000 square feet, lording over the Beltline’s most popular leg, the Eastside Trail.
The grocery store—replacing the demolished one that had a checkered, sometimes tragic criminal history—will span 60,000 square feet atop a buried parking complex.
New City reps have yet to respond to inquires about when specific components will open. But 725 Ponce topped out last summer, and it’s secured leases with downtown-based consulting company McKinsey & Co., coworking giant WeWork, and BlackRock, the world’s largest asset management firm, which will claim more than 120,000 square feet, according to Bisnow.
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New City is also working to woo Starbucks to take over the remaining office space, according to the publication.
The Kroger—which, if the developer has anything to say about it, will be known as “Beltline Kroger”—is now adorned with fresh signage fronting both Ponce de Leon Avenue and the Eastside Trail.
Beltline patrons can now utilize the pedestrian-friendly plaza—decked out with new trees, garden boxes, and seating—linking the multi-use trail with what will eventually be the parking lot for the soon-to-open grocer, and later the development’s second phase.
Take a peek below at what the construction site looks like today.
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