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A decade later, East Atlanta modern townhomes are reborn as ‘The Continental’

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The refreshed live-work offerings along Moreland Avenue are priced from $385K

A white living room with walls of glass and retro furniture including a chair and couch.
What’s been described as a retro/modern vibe inside the 752 Moreland Avenue properties.
Images via The Continental

Over the past year, a pocket of distinctly modern townhomes has transformed barren parking lots in the heart of East Atlanta Village, lending a different look and dynamic to the storied nightlife hub.

But the approach is hardly new, aesthetically speaking.

About six blocks south, in the 700 block of Moreland Avenue, a modern townhome community designed by award-winning local firm Plexus R+D took shape a decade ago that—according to its new owners, at least—could have been ahead of its time.

“As I’ve spent more time inside, on the site and just being observant as I pass by, it’s clearly more design-forward than most of today’s offerings, much less those done 10 years ago,” Kevin Lynch, a Keller Knapp Commercial broker who’s marketing the property, tells Curbed Atlanta.

The angular facade along Ormewood Avenue.

Rechristened “The Continental,” the L-shaped collection of nine residences has undergone a renovation this year that aimed for a retro-modern vibe, while emphasizing what made the design unique (high ceilings, deep balconies, creative angles) in the first place.

Lynch said this week that six homes remain available, priced from $385,000 to $420,000.

The original developer had held eight units as rentals—until they were bought in lump and renovated this year. They range from about 1,600 to 2,000 square feet, each with two bedrooms, four bathrooms, and one-car garages (with an assigned exterior parking space).

The building’s zoned for mixed-use, and at ground level, all homes have an office/studio space geared toward art galleries, startups, or anyone who fancies a concrete-floor bonus room in their house.

Beyond the EAV, Lynch and the marketing team point to proximity to the Beltline’s Southside Trail corridor (about a half-mile west) and nearby Brownwood Park as selling points.

To showcase the downstairs flex spaces, an art stroll is being planned (tentatively: Friday, October 18), where artists are expected to exhibit their studios and finished works, Lynch says.

A wall with “the Continental” written on it in curves.
New branding at a drive-under entry. The name stems from the way the contemporary design of the community and interiors evoke a Palm Beach/midcentury feel, per Lynch. This breezeway sign was rescued from a restaurant in downtown Asheville that’s being transformed into Chef Linton Hopkins’s H+F Burger and Hop’s Chicken.
A white room with bamboo floors and a metal balcony beyond.
Refreshed interiors, skewing toward simplicity, have bamboo floors.
A dining room with white walls and retro furniture.
On the flipside of the living room, a dining space with windows in various geometries.
A kitchen with black cabinetry and countertops.
The kitchen with a cutout that showcases steel aspects of the floating stairs.
A master bedroom with a bed with and orange cover and balcony beyond.
Master bedroom with balcony.
A master bathroom with white and black tiling.
Master bathroom.
A bedroom with grey carpet and a white ceiling fan.
Second bedroom, with attached bath.
An grounfloor office space with concrete floors.
An example of flexible ground-level office spaces.
A large flower mural along the sidewalk and tree-lined street.
A new mural for the east-facing wall.

Floorplans for units one through six are identical, with 1,980 square feet and a garage bordering the office space.

Unit seven, the smallest remaining, has 1,604 square feet.

The largest is unit nine, with 1,992 square feet and a larger main-level balcony. All homes also have half-baths.