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Gwinnett’s Revel development (again) lures intown attractions OTP

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Anchored by Infinite Energy Center, the project’s first nine tenants include the Painted Pin, Superica

Rendering of multi-story office building, retail shops, and green space.
Plans for the Duluth center’s former asphalt parking lots.
Renderings: North American Properties/Revel

Following in the footsteps of Alpharetta’s Avalon and Cobb County’s The Battery, Gwinnett’s new Revel development is becoming the next mixed-use destination to lure popular intown attractions to the Atlanta ’burbs.

The $900-million venture, which is anchored by Infinite Energy Center, will feature an initial lineup of Superica, The Painted Pin, The Local Expedition Wood Fired Grill, American Barber, a Regal multiplex, Honeysuckle Gelato, JINYA Ramen Bar, Secreto, and Maker’s Coffee & Wine, as developers announced this week.

In total, Revel will encompass a lot: 300,000 square feet of retail, dining, and entertainment, along with 650,000 square feet of office space, a 340-room, four-star hotel, 900 single and multifamily residences, about 3,400 parking spaces in two decks, and 275,000 square feet of greenspace, per project leaders.

Situated on 118 acres, the North American Properties development also will incorporate the existing conference center, performing arts theater, and the Hudgens Center for Art & Learning.

As a result, it’s estimated the community will host more than 1,000 events each year.

The project, which is a public-private partnership between NAP and the Gwinnett County Convention and Visitors Bureau, is another mixed-used community from NAP along the lines of Avalon.

Where’s the project stand now? The first parking deck is expected to be finished next month, with the second scheduled to come online by year’s end.

Some more renderings of what’s projected to come:

Nelson Wakefield Beasley (architecture and design)