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Colony Square redevelopment continues as two new buildings top out

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A food hall and luxury dine-in movie theater are on tap for Midtown

A fresh perspective on the Colony Square office building, now with signage.
The planned look for new offices at Peachtree and 15th street.
Beyer Blinder Belle/Lord Aeck Sargent renderings courtesy of North American Properties

The redevelopment of Midtown’s 50-year-old mixed-use community Colony Square is chugging along, and developers this week are celebrating the topping out of two new buildings at the site.

One of them, called Building 200, is soon to house the Main & Main food hall and luxury dine-in movie theater IPIC.

Building 300 is expected to feature nearly 90,000 square feet of Class A office space atop street-level retail and dining options.

Whole Foods Market is projected to make much of that office space its new regional headquarters.

A rendering of a grey, six-story office building surrounded by trees and pedestrians.
Building 300.
North American Properties

“Our construction site is surrounded by a hotel, two office towers, and three condo towers; it’s like we’re building a ship in a bottle,” said John Kelley, North American Properties partner and senior vice president of commercial development, in a press release.

The goal of the ongoing redevelopment, per NAP leaders, is to “flip Colony Square’s insular design inside out into a highly animated, urban destination that engages Midtown’s vibrant streets and serves as the community’s Living Room.”

The project, though, hasn’t come without some controversy.

Earlier this year, neighbors raised concerns that North American Properties took a small slice of city parkland at the corner of Peachtree and 15th streets to create outdoor dining space beneath the future Building 500.

A rendering of multiple buildings, surrounded by people and green space.

Building 500, a 135,600-square-foot office building slated to house Jones Day, is anticipated to begin construction this fall and go vertical in 2020.

Colony Square also welcomed a Chick-fil-A, Starbucks, and a 10,000-square-foot urban park called The Grove earlier this year.

Developers recently announced that restaurants Holeman & Finch, Rumi’s Kitchen, Sukoshi, and Freshii are coming aboard soon, too.

The redevelopment is scheduled to wrap in 2020, comprised of 940,000 square feet of office space, 160,000 square feet of retail, restaurants, and entertainment space, as well as 262 residences and a 466-room W Hotel.