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After delays, Castleberry Hill’s Hard Rock won’t be ready for Final Four basketball tournament

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The hotel project neighboring Mercedes-Benz Stadium won’t be guest-ready until this summer, officials say

A revised look at the Hard Rock hotel in Castleberry Hill.
A rendering of the under-construction project.
Renderings: Reverb by Hard Rock

A stroll by the Hard Rock-branded hotel under construction across the street from Mercedes-Benz Stadium might have onlookers thinking the tower is almost ready to host guests, following several years of hype.

The latest projections, after all, called for the Reverb by Hard Rock to be guest-ready before April’s NCAA Final Four basketball tournament. (Following the earlier goal of opening in time for Atlanta’s Super Bowl a year ago).

Project officials, though, announced today the 195-key lodging option won’t debut until this June, following construction delays.

“A very wet winter and year overall greatly contributed to construction delays, as it halts critical progress,” a spokesperson for hotel operator Hotel Equities wrote in an email to Curbed Atlanta.

The spokesperson added that, since this is Hard Rock’s first Reverb hotel, “minor design mods have been made as the brand evolved into its own.”

The nearest hotel to The Benz, the Gensler-designed Reverb topped out at 11 stories last spring, with a February debut expected.

It’s slated to feature “creative public spaces,” such as coworking space, and a rooftop bar with dazzling views of the Atlanta skyline, officials say.

The spokesperson told Curbed those views—teased in the images below—would be “well worth the wait.”

Future patrons can also look forward to something called the “Roadie Room,” which will feature queen-size bunk beds and hangout space.

The Hard Rock group has been trying to bring a hotel to downtown Atlanta since at least 2007, when plans were announced for a hotel-condo combo next to the Georgia Aquarium. Those plans, like many, crumbled during the recession.

Meanwhile, another Gensler-designed hotel flanking the stadium is expected to be on the rise soon, too.

The Signia Hilton Hotel, part of the Georgia World Congress Center Authority’s 2020 Vision master plan, is expected to ascend more than 30 stories and feature a whopping 1,000 guest rooms.

Construction is on track to kick off in April or May, officials told Curbed recently.