Pops of color and light continue to brighten up Atlanta as part of a growing light-up-downtown initiative.
Introduced in 2017, Arts & Entertainment Atlanta, or AE Atlanta, aims to fuse “new media, local art, and performance with advertising to fund cultural and public space programming in the city’s core,” per AE Atlanta officials.
What that translates to is light projections, glowing billboards, murals, and other forms of signage throughout downtown, as well as parts of Vine City and Castleberry Hill.
Currently, installations have been placed at five locations:
- Peachtree Center, which has one large LED display with transit information and art curated by Living Walls, featuring Atlanta artists Sarah Neuberger, India Nabarro, and Jason Travis;
- The 76 Forsyth Street garage, which has two large static banners, a mural, and rotated art banner by Atlanta artist Neka King;
- 101 Marietta, which has one large corner digital display, one static banner, and a mural by ASK/SKY;
- The Westin Peachtree Plaza Atlanta has a large corner digital display, one LED display over the motor lobby on Carnegie Way, and one static banner by local artist Dave Ranney scheduled for mid-March installation;
- The Embassy Suites Atlanta Centennial Olympic Park, which has kinetic architecture lighting and two static banners currently featuring the work of artist Meredith Anne White;
- Finally, the American Hotel has one two-sided blade sign with LED and static banner displays.
Another installation is planned at the Reverb Hotel by Hard Rock.
Some have claimed the project is trying to implement Atlanta’s version of Times Square, but AE Atlanta officials say a better comparison is the Denver Theatre District.
Given the district is limited to 25 sign locations, it won’t be all-encompassing, but the district’s backers believe it’ll be a shot of light, color, and vitality that downtown needs.