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Amid uncertain market, Midtown’s largest new condo building announces completion

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Marketing officials call the Juniper Street location paramount

A large gray building with grass in front and a fire pit at left.
A grassy amenities level at J5—one rendering recirculated this week as part of a marketing push.

For the past five years, various incarnations of a block-long multifamily project with eye-catching, stair-stepped designs have been percolating on Midtown’s Juniper Street, between 4th and 5th streets.

Over time, and under new developers, the project evolved into the subdistrict’s largest condo venture to launch since the Great Recession, and the name was changed to simply J5, a reflection of the address.

This week, amid a citywide shutdown and so much economic uncertainty, marketing officials announced that J5’s luxury condo options are officially complete, with closings still slated for next month.

“The timing is right for J5 in Midtown,” Pauline Miller, Compass Development Marketing Group’s managing director, said in statement to Curbed Atlanta. “Through many years working in real estate, one basic remains true in any market: location, location, location.”

The six-story building by Dezhu US is offering 150 condos total, each with outdoor space.

A facade of a building with a lot of coved balconies.
The Juniper Street facade, with coved balconies.

New options without pending contracts begin at $555,000 for a one-bedroom with unspecified square footage and $351 monthly HOA fees.

The priciest J5 offerings right now cost $975,000 (HOA fees: $572). Those have two bedrooms and two bathrooms in 1,634 square feet.

Billed as an alternative to so much high-rise condo living in the area, the building has built-in green spaces, a rooftop “sunset lounge,” 24-hour security, and even two boardrooms with AV equipment.

Beyond J5, hundreds of for-sale Midtown units are in various phases of planning and construction at several boutique ventures and two main projects: No2 Opus Place (now beginning in the high $600,000s), and Selig Enterprises’s 64-unit 40 West 12th tower (from the high $500,000s).

Elsewhere, smaller Midtown projects such as the 45-unit One Museum Place have delivered in recent years.

The building’s pool courtyard includes an outdoor summer kitchen.
The building’s pool courtyard includes an outdoor summer kitchen.
Surrounded by wood is an amenities lounge accessed via a roll-up garage door.
An amenities lounge accessed via a roll-up garage door.
A gym with wood ceilings and patterned floors.
Communal gym.

Sample interior images provided by J5’s marketing team this week:

The interior of a large white condo with white cabinetry in Atlanta.
The interior of a large white condo with white cabinetry in Atlanta.
The interior of a large white condo with gray and white bedroom wall and a balcony at right.
An exterior of a condo building with stairtepped designs.
The building’s unique stair-stepped, east-facing exterior with coves for amenities.