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Officials: Midtown’s No2 Opus Place scored 20 pre-construction buyers in March

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Atlanta’s tallest planned residential tower is now being marketed as the benchmark for amenities square footage

A rendering of what’s described as the “resort-style pool with a massive movie wall.”
What’s described as the “resort-style pool with a massive movie wall.”
Renderings courtesy of No2 Opus Place

In its quest to become Atlanta’s tallest residential tower, No2 Opus Place inked 20 new contracts with prospective buyers in March, representing about 10 percent of the building claimed in a month, developers say.

If that’s not enough to heighten anxiety for buyers on the fence about No2 Opus Place, marketers have anointed the project Midtown’s king of square footage devoted to amenities, where “luxe lifestyle” can be lapped up “at a competitive rate.”

“The luxurious development is soon to be the most highly amenitized condominium building in Midtown,” reads a press release, “encompassing more than 46,000 square feet of private amenities spread over three floors.”

Expect homeowners’ association fees to land at 48 cents per square foot (or $480 monthly for a 1,000-square-foot flat), which project backers are calling relatively cheap for luxury living.

“No2 Opus Place will be one of the few residential towers in Atlanta that provides its homeowners with a gracious, upscale mix of amenities without a sizable HOA commitment,” Lori Lane, senior vice president of Berkshire Hathaway HomeServices and cofounder of CITY HAUS, said in the release. “While the homes here will certainly be beautiful, we’re finding that luxury buyers are looking for the outstanding experience outside of the home, and our sales success speaks to this demand.”

Beyond the services of a bellman, valet, and ever-present concierge, No2 Opus Place will stock a full-time Lifestyle Curator who’ll be tasked with scheduling wine tastings and movie screenings, for example, and keeping residents abreast of all Midtown happenings.

The final configuration of the 53-story tower was recently altered to create smaller, cheaper options for buyers.

Now, units will start in the mid-$400,000 range (one-bedrooms with around 625 square feet), rather than the previously stated $750,000, and climb north of $12 million for cavernous penthouses.

Expect 23 different floorplans for about 200 condos total.

In terms of amenities, a few official descriptions were provided, to include:

The private, 8,200-square-foot “arrival experience” ...

“The grand entryway leads residents into the Entrance Suite, featuring a double height space accentuated by a contemporary crystal chandelier and blue-chip art collection. Also included in the arrival is access to on-site parking, dry and cold package storage, and on-site property management.”

Heading up, find a 26,000-square-foot health and wellness facility featuring indoor and outdoor habitats:

“The outdoor area provides ample entertainment space for residents and their guests. From the resort-style pool featuring a massive movie wall, waterfall and private cabanas to alfresco dining spaces with fire pits and BBQ grills to a juice bar in an open-air lounge, the exterior amenities cater to every aspect of an active, stylish lifestyle. The outdoor area also includes a covered lap pool perfect for catching the sunrise during exercises, an outdoor kitchen, and a dog run.”

And then, near the building’s peak, find a realm collectively called Mozart’s 41st:

“ ... the 8,900-square-foot Club Level features a 23-seat IMAX Screening room, ultra-lounge, cocktail bar, demonstration kitchens, a culinary tasting lounge, and a wine tasting and storage space. For residents looking for a more intimate experience, access to private guest suites, a private dining room, and a library is available. On the 40th floor, tee up and practice your swing in an authentic golf simulator.”

An explosion-heavy groundbreaking happened late last year, but it’s not clear when actual vertical construction will begin, as crews are said to have encountered significant granite beneath street level. The release states that site work along 14th Street continues.

A February release projected that No2 Opus Plus would debut in spring 2020.

Meanwhile, a $3 million sales center with real build-outs is available by appointment for prospective buyers on site.