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Marketing efforts ramp up at Gwinnett’s $900M entertainment mixed-use build

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118-acre “Revel” project by Avalon and Colony Square’s developer aims to become county’s “heartbeat”

A rendering of the huge mixed-use development planned for Duluth in Gwinnett County.
Revel in renderings.
Rendering courtesy of North American Properties

The developer behind Atlantic Station’s commercial turnaround, Avalon in Alpharetta, and the forthcoming reinvention of Colony Square wants to create nothing short of Gwinnett County’s high-tech nerve center around an existing entertainment destination.

North American Properties is moving forward with Revel, a $900 million mixed-use venture in Duluth with an entertainment focus that’ll be anchored by Infinite Energy Center.

The active intown developer filed plans with the state recently to have Revel reviewed as a development of regional impact. NAP has also signed CBRE to lease the project’s 750,000 square feet of high-tech office space, officials announced this week.

Covering 118 acres, Revel’s scope is substantial.

The existing complex.
Infinite Energy Center

Beyond the office piece, expect 50 standalone homes, 840 multifamily residences, 400,000 square feet of street retail (to include a bowling alley), a 300-room four-star hotel, and the latest OTP food hall.

NAP expects the mixed-use community to open in 2020 with Gigabit connectivity and “resort-level concierge services and experiential retail environments” similar to Avalon.

“Just like Alpharetta has Avalon and Midtown has Colony Square,” Mark Toro, NAP managing partner said in a release, “we look forward to delivering a project that will become the heartbeat of Gwinnett.”

Elsewhere intown, NAP expects to open its Beltline-straddling, multifaceted Edge project in December.

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