Renderings: Long-awaited High Street could bring $2B in development to Perimeter

Until last November, Boston-based developer GID’s vision for a 40-plus-acre mixed-use community in Dunwoody seemed little more than a pipe dream.

Then, GID announced it had teamed with North American Properties, and the project, High Street Atlanta, began to show signs of promise.

Now, a new website has launched, showcasing fresh renderings and what appears to be a revised project scope.

Back in the fall, the team announced that High Street would consist of a titanic amount of development: some 3,000 residences—1,500 apartments and 1,500 condos—400,000 square feet of retail, 400,000 square feet of office space, and some 400 hotel rooms across the street from the Dunwoody MARTA Station and catty-corner to Dunwoody’s massive State Farm campus.

The new website, however, suggests that the condo component may have been nixed in exchange for 235,000 more square feet of Class A office space. (Development officials have not yet responded to Curbed Atlanta’s request for comment.)

Construction of what is estimated to be a $2 billion undertaking is slated to kick off at the end of the year. A delivery date has not yet been announced.

Dunwoody city leaders have implemented a moratorium on apartment and condo construction, although that’s set to expire in August, according to Reporter Newspapers.

The massive project promises to create a 10-block “pedestrian-friendly street grid” where Interstate 285 meets Ga. Highway 400—a section of metro Atlanta not exactly known for transit-oriented developments.

High Street is also being billed as an “oasis” and “a place to charge your spirit,” according to the new website.

What exactly that means is a bit fuzzy, but North American Properties’s other developments beyond the intown core—think Avalon—could be an indication. Aspects of Avalon are echoed in the revised designs.

GID and North American Properties aren’t the only firms making waves in the Central Perimeter’s development scene.

Grubb Properties has proposed another major mixed-use endeavor that would bring unparalleled density—imagine 900 for-sale condos in four towers—via a development called Park at Perimeter Center East.