Two-pronged Midtown project launches, promising more residences, office space

Midtown’s construction boom in high-profile places soldiers on with a mixed-use development that’s now under construction at the corner of 14th and Spring streets.

Led by developer Greenstone Properties, as well as Goldman Sachs, the two-pronged development would bring more than 300,000 square feet of office space and 339 high-end residences to the area immediately east of the Connector.

Greenstone officials recently announced they’d secured construction financing and broke ground on the office component at the long-vacant site.

Greenstone reps tell Curbed Atlanta the full development is on track for a summer 2022 delivery.

The office tower is expected to ascend 12 stories and would feature retail space and a restaurant at the ground floor.

Dubbed NOVEL Midtown, the luxury apartment tower sharing the site with the office structure is being developed by Crescent Communities. It’s slated to stand 14 stories with a retail “jewel box” at ground level that would contain another restaurant, fronting Spring Street.

The two towers would also flank an urban park linked to Spring and Williams streets, as well as an 840-space parking deck underground, according to a Greenstone press release.

Greenstone was “first drawn to the high-profile site for numerous reasons, including first-on, first-off ingress/egress to the Downtown Connector, providing ‘future-proof’ access to the [freeway] and unparalleled visibility to the 2.5 million cars passing the property each week,” said Chris Scott, partner with Greenstone, per the release.

Scott said Greenstone hasn’t inked any leases for the development yet, but project materials indicate both pieces will offer high-end amenities, along with close proximity to the Arts Center MARTA Station.

At the HKS-designed office tower, future tenants can expect “highly visible signage opportunities facing the Downtown Connector, rooftop- and lobby-level terraces with unimpeded views of the Atlanta skyline, bike storage, [and] valet parking service,” among other perks, per developers.

Designed by Niles Bolton and Associates, NOVEL Midtown is also expected to bring skyline views, plus an elevated pool and spa, a café with gourmet coffee and cocktails, and workout facilities.

With 312,000 square feet of office space in the blueprints, the Greenstone project joins a sizable roster of major office developments coming together in Midtown.

Almost 3 million square feet of office space is being built or finished in the subdistrict today, including two new Atlantic Station projects and Norfolk Southern’s 750,000-square-foot new headquarters, among other large ventures.

On January 29, crews are set to break ground on a new office building at the Colony Square redevelopment, bringing height and density to the north side of that project, near Ansley Park.