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Exclusive renderings: Aloft hotel and another retail hub unveiled for Summerhill

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It’s part of more than $700 million in development completed or underway near Georgia State Stadium

By Sean Richard Keenan
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A rendering of the proposed hotel.
Expect construction to kick off later this year.
Renderings courtesy of Stafford Properties

Across the street from where the Atlanta Braves used to play in Summerhill, a new hotel and retail complex is in the works that could substantially change the vibe of an area that’s witnessed striking changes in recent years.

At the northwest corner of Georgia Avenue and Hank Aaron Drive, just north of Georgia State Stadium, developer Stafford Properties is preparing to move forward with a 115-key Aloft hotel, officials told Curbed Atlanta this week.

The six-story lodging option, expected to launch construction in Q3 this year and wrap about 18 months later, would be the first hotel to join master developer Carter’s ongoing overhaul of the area around the stadium.

Aloft operates hotels on nearby Baker Street near Centennial Olympic Park and in Alpharetta, with another outpost underway at The Battery, near the Braves’s current stadium.

A rendering shows a black, white, and grey hotel decorated with public art.
The view from where Hank Aaron Drive meets Georgia Avenue.

Replacing surface parking in the neighborhood, the hotel would also feature roughly 11,000 square feet of retail space at its base, Stafford’s executive director of real estate Melissa Varnadoe told Curbed.

She said Stafford isn’t ready to announce retail tenants, but future guests can expect another restaurant to join Georgia Avenue’s growing slate of eating and drinking options.

The project would be sandwiched between two apartment projects—one by Aspen Heights, the other by Carter—and would share a parking deck with the latter development, Varnadoe said.

A rendering of patio space at the foot of the hotel, encased in trees and shrubs.
How retail would meet the corner.

According to new renderings shared with Curbed, the forthcoming hotel is expected to feature abundant public art and green space.

Carter reps say the hotel project is just the latest piece of some $730 million in development ongoing or completed in the area.

Have a look at the plans in greater detail below.

An elevation shows the various design elements planned for the unique-looking hotel.
Another elevation shows more design elements expected at the hotel, such as whitewashed brick or “wood-look fiber cement siding.”
A rendering shows the exterior of a stairwell decorated with colorful public art.
A rendering of a pass-through shows how art and neon lights would be incorporated, along with trees.
A rendering shows what the Hank Aaron side of the hotel would look like.
The view from Hank Aaron Drive.
Another elevation shows how the art would clash with the greyscale look of most of the the hotel.
A rendering shows how the hotel entrance would be complemented by LED-lit columns and plants. A bright blue “Aloft” sign sits out front.
An elevation shows how one side of the hotel would feature a “splash of art on stair tower.”
Another rendering shows another view of the “splash” of art on the stairwell.
A rendering shows how the hotel would look from the highway, with lots of green space at its foot.
Along Georgia Avenue, or what stadium patrons would see exiting the main gates.

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