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Renderings: Novel tower’s plans for a barren section of Spring Street in Midtown

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Now under construction, the Crescent Communities project is being joined by an office stack next door

A white and gray apartment high rise with glass storefronts at the base and a sunset in the background.
How the two-pronged development is planned to meet Spring Street, just south of 14th Street.
Renderings courtesy of Crescent Communities; architecture by Niles Bolton Associates

Renderings released today give the clearest indication of what’s in store for the residential component of a Midtown development claiming a Spring Street lot that’s been empty for eons.

Across the street from the Southeast’s largest Whole Foods, the project will bring 339 residences, all classified as “luxury,” in a 14-story tower where Spring meets 14th street.

Called Novel Midtown, it’s the fourth Crescent Communities venture under construction or in leasing phases in metro Atlanta, joining finished communities in Sandy Springs and Old Fourth Ward, with Novel Upper Westside set to deliver this summer, officials said.

As reported on these pages last month, Greenstone Properties has also launched construction on a 12-story tower with 310,000 square feet of offices at the site.

Both buildings will have retail space at street level and will share an underground parking facility, developers noted.

The first Novel residences are expected to deliver in the spring of 2022.

We’ve asked for clarification on whether the multifamily building’s one, two, and three-bedroom offerings will be apartments or condos and will update this story should that information come. All other Novel projects around Atlanta are rental communities. [UPDATE: Project reps have confirmed the building will be all rentals.]

The residences will offer leathered granite countertops, skyline views, and “luxury flooring,” officials noted.

A communal saltwater pool in the works is described as resort-style, while elsewhere a deluxe fitness center, coffee bar, yoga studio, and spas for both people and pets are planned. Have a look below.

A rendering of a building’s glassy entrance and a coffee bar.
What’s planned to be the main entrance and a “coffee bar” along Spring Street.
A pool with city views in a high-rise community.
The amenities deck for residents, with a saltwater pool.
A sky deck with 180-degree skyline views in Atlanta.
The “sky deck” atop the property, where 180-degree views are planned.
A condo tower with another glassy tower beside it, in renderings.
The above rendering, in full.
A rendering of a tall glassy building.
The project’s under-construction office component, where 14th and Spring streets meet.
Rendering courtesy of Greenstone Properties
A corner lot in with a lot of leaves and trees in fall.
The corner lot in question, as seen in December 2018.
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